Sports Development

Sydney Olympic Park has been founded, developed and shaped by sport. Sport in the Park is a major economic driver for Australia and in particular the NSW economy. Combined with business and entertainment events the Park generates in excess of $1B worth of economic activity to the State annually. Sydney Olympic Park’s sports community is created through a unique connection of community sports participation and Australia’s elite sporting teams. This sustainable model shapes the future of the integrated sports precinct and is underpinned by sports initiatives that achieve:

• Enhancement of existing or new sporting infrastructure 
• Increased level of visitation, activation and enlivenment  
• Deliver an economic benefit 
• Deliver positive community sports participation and elite engagement
• Strengthens the Sydney Olympic Park brand positioning locally and internationally

The Sydney Olympic Park Authority’s sports business objective is: To position Sydney Olympic Park as Australia’s premier sports precinct and to create a totally integrated sports industry model unique in the world, connecting elite and community sport.  This will be achieved through the development, appraisal and implementation of initiatives in sports events, sports programs and new sports facilities or sports enhancements at Sydney Olympic Park.

The integrated sports industry model is centred on strategic sports industry partnerships and is unique both in the world of sport and Olympic/Paralympic precincts by giving equal emphasis to three levels of sport (community, developmental and elite), the types of sport (Olympic/Paralympic, popular and action sport) and the areas of further engagement, the  ‘Dimensions of Sport’ that ensures its sustainability as a unique economic ‘sports cluster’ model.