The Sydney Olympic Park Authority Business Events team has been recognised for outstanding performance taking out the National Award for ‘Metropolitan Destination Marketing Organisation’ at the Meetings & Events Australia (MEA) National Conference 2018 Gala Dinner in Adelaide.
The Sydney Olympic Park Authority Business Events team proceeded to the highly competitive National Awards event after winning the state-rounds.
The MEA Industry Awards is renowned for recognising best management practice and outstanding performance in the Australian meetings and events industry.
Sydney Olympic Park Authority Senior Manager Business Events, Danielle Hoare, said the win is humbling and a testament of the unique facilities and programs offered at Sydney Olympic Park.
‘With more than 100 function spaces across 11 venues in one destination, Sydney Olympic Park is well-equipped to cater to virtually any type of corporate event. The Business Events team works closely with all 11 venues to collectively market the Sydney Olympic Park precinct as a world-class destination and the strength of collaboration with partners is key to our success,’ Ms Hoare said.
“During the past 12-months, the team’s marketing initiatives have included the launch of the Sydney Olympic Park brand refresh, launch of a new website and a new innovative strategy that has seen a shift towards more digital campaigns,” shared Ms Hoare. “These significant efforts have led us to secure some incredible events including the upcoming Invictus Games that will be held at almost all of the venues at Sydney Olympic Park.”
Sydney Olympic Park facilitates almost 6,000 events annually, nearly half of which are business events.
The category of Metropolitan Destination Marketing Organisation judges the best business focusing on the destination marketing services delivered relating specifically to the convention and events sector, not general tourism, hospitality or destination activities. The judging is not related to the size of the budget but on the quality of the services provided and the results obtained within the established parameters and objectives set.